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    <title>Ecommerce United</title>
        <description>A RSS news feed containing the latest Ecommerce United articles</description>
        <link>https://ecommerceunited.symphonycommerce.io/</link>
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    <item>
        <title>Is BigCommerce Good for SEO?</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/is-bigcommerce-good-for-seo</link>
        <description>&lt;p&gt;So, you're about to set up your new online store website and you're look at ecommerce platform options.

&lt;p&gt;121,000 people every single month search for &quot;BigCommerce&quot; in Google across the globe.

&lt;p&gt;So how does BigCommerce perform from an SEO point of view and what are the common SEO problems with the platform in 2021?

&lt;h2&gt;Is BigCommerce Good for SEO?

&lt;p&gt;BigCommerce ticks some of the basic requirements from an SEO perspective:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;It has modifiable page titles and meta descriptions&lt;/li&gt;
	&lt;li&gt;You can easily edit and optimise the content on category pages, product pages and others&lt;/li&gt;
	&lt;li&gt;You can set your own alt tags on images&lt;/li&gt;
	&lt;li&gt;Modifiable robots.
&lt;/ul&gt;

&lt;p&gt;That's not to say it's without its issues.

&lt;h2&gt;1.

&lt;p&gt;There are all sorts of reasons you might want to change the canonical tag on a product page, for example, to point to another as its canonical.

&lt;p&gt;This would be a perfectly legitimate move from an SEO perspective.

&lt;p&gt;There's a &quot;Search Engine Optimization&quot; section on each category and product page within the CMS.

&lt;p&gt;&lt;img alt=&quot;modifying canonicals bigcommerce&quot; src=&quot;//ecommerceunited-static.

&lt;p&gt;In fact, it's an on going bone of contention for many SEOs with a number of threads on the topic over on the BigCommerce support boards &lt;a href=&quot;https://support.

&lt;p&gt;In fact, BigCommerce advises one user that they'd need to make modifications using Javascript.

&lt;p&gt;This should be a really simple addition to the SEO section of pages and would eradicate a number of complaints for BigCommerce.

&lt;h2&gt;2.

&lt;p&gt;This is an &lt;a href=&quot;https://www.

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;blockquote class=&quot;twitter-tweet&quot;&gt;
&lt;p dir=&quot;ltr&quot; lang=&quot;en&quot;&gt;We're announcing that page experience ranking signals for Google Search will launch in May 2021.
&lt;br /&gt;
Learn more: &lt;a href=&quot;https://t.
&amp;mdash; Google Search Central (@googlesearchc) &lt;a href=&quot;https://twitter.
&lt;script async src=&quot;https://platform.

&lt;p&gt;Essentially, &quot;Core Web Vitals&quot; (alongside other page experience signals) will play a more significant role in how websites rank in search.

&lt;p&gt;You can already assess Core Web Vitals metrics in the &lt;a href=&quot;https://developers.

&lt;p&gt;We put 20 BigCommerce sites from &lt;a href=&quot;https://www.

&lt;ul&gt;
	&lt;li&gt;19/20 failed the test on mobile and desktop for the homepage&lt;/li&gt;
	&lt;li&gt;18/20 failed the test on mobile and 17 on desktop for a category URL&lt;/li&gt;
	&lt;li&gt;19/20 failed the test on a product URL on both mobile and desktop&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;img alt=&quot;bigcommerce seo&quot; src=&quot;//ecommerceunited-static.

&lt;p&gt;We're 4 months out from this becoming an issue from an SEO perspective.

&lt;h2&gt;3.

&lt;p&gt;So nobody signs up to BigCommerce as a blog-first platfor, right?

&lt;p&gt;Blog category pages can be useful to optimise from an SEO point of view.

&lt;p&gt;Not in BigCommerce though.

&lt;p&gt;As SEO and content are so closely interlinked, a little more basic blog functionality would be really useful.

&lt;h2&gt;Is BigCommerce Recommended for SEO?

&lt;p&gt;There are a lot of features that BigCommerce offers from an SEO point of view that make it a little more flexible from an SEO perspective than competitor platforms like Shopify.

&lt;p&gt;And indeed some BigCommerce websites rank very well.</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/is-bigcommerce-good-for-seo</guid>
        <pubDate>Mon, 18 Jan 2021 14:44:26 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>Is Shopify Good for SEO?</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/is-shopify-good-for-seo</link>
        <description>&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Shopify has been something of a game changer for small businesses looking to get online.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;As with any ecommerce platform, Shopify has its quirks, its pros and its cons.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;But when you start to dig around under the hood a little, is there anything to worry about?

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;One of the core considerations we believe people should make when they look at how to build their online store is SEO.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;So how does Shopify stack up from an SEO point of view?

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;Shopify Sites and SEO - How do they Perform?

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;So, let&amp;rsquo;s be clear.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;There are, however, some quirks to take into account if you&amp;rsquo;re considering migrating to Shopify from another platform and some little things that might make Shopify frustrating for more experienced SEOs.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Let&amp;rsquo;s take a look at a few&amp;nbsp;issues within Shopify that can be sub-optimal from an SEO perspective.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;Issue 1: Duplicate Product Pages&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;When we talk about duplicate content in this context, we&amp;rsquo;re talking about having the same content on multiple pages on your website.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Now this happens with a lot of platforms by default and what we&amp;rsquo;re generally concerned with is how far reaching an issue it is and how the platform is resolving it.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;One of the most frustrating areas in which this happens in Shopify is with product pages.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;We&amp;rsquo;re going to use &lt;a href=&quot;https://rodengray.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; &lt;a href=&quot;https://rodengray.
&lt;/ul&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;This url takes us here:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;u&gt;&lt;span lang=&quot;EN&quot; style=&quot;color:#1155cc&quot;&gt;&lt;a href=&quot;https://rodengray.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;This different URL also loads for users and, sure enough, is identical to the first.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Now, this happens because Shopify creates the main product URL plus a variant of it that includes the collection it is in.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;The workaround Shopify uses is the canonical tag.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;So when we do visit &lt;a href=&quot;https://rodengray.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;h3 style=&quot;margin:16pt 0cm 4pt&quot;&gt;&lt;span style=&quot;font-size:14pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;color:#434343&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;Great.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span lang=&quot;EN&quot; style=&quot;color:red&quot;&gt;Unfortunately not.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;b&gt;&lt;span lang=&quot;EN&quot; style=&quot;color:red&quot;&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;For some reason, Shopify then goes on to use the &lt;b&gt;non canonical &lt;/b&gt;version of URLs in all of its internal links by default.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;So on &lt;a href=&quot;https://rodengray.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;This is &lt;b&gt;&lt;span style=&quot;color:red&quot;&gt;crazy&lt;/span&gt;.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;We go to all this effort with canonical tags to say to Google and other search engines, &amp;ldquo;hey look, guys.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;But then we send some seriously mixed signals by then adding &amp;ldquo;But like, we use the non canonical version all over our website.

&lt;h3 style=&quot;margin:16pt 0cm 4pt&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-size:14pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;color:#434343&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;It&amp;rsquo;s the ultimate mixed signal.

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;It makes it much more difficult for Google to reliably ascertain which page is the primary and it can lead to the wrong version being picked up in the Google index (something we&amp;rsquo;ve found very common).

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;It&amp;rsquo;s a really poor thing to do from an SEO perspective and something you would expect should be a relatively simple fix for Shopify to get right out of the box.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Incidentally you can fix it yourself, but that will mean modifying the theme&amp;rsquo;s files, which many non technically savvy users would be unlikely to be able to (or want to) do.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;2.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;For the vast majority of Shopify store owners starting a website with Shopify as their first platform without in depth SEO knowledge, this might be an absolute no big deal issue.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;But for SEO professionals who want to optimize the robots.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Shopify&amp;rsquo;s default (and uneditable) robots.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;And as a default, it&amp;rsquo;s perfectly fine.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;But the problem comes when you want to stop Google crawling other parts of your site or to try and optimize crawl efficiencies (particularly on larger stores).

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;The workaround&lt;a href=&quot;https://community.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;That&amp;rsquo;s &lt;b&gt;not &lt;/b&gt;the same thing.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;It seems like something that should be a relatively easy thing to let users have access to (accompanied with warnings, caveats and disclaimers, absolutely).

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;3.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;While Shopify&amp;rsquo;s URL structure is typically descriptive and relatively clean, it is majorly inflexible.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Migrating, though, (from any other platform) can be problematic.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;4.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;You can add 301 redirects one by one in Shopify.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Not the end of the world, but another piece of functionality you would think would be really easy for Shopify to implement out of the box for users.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;5.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&amp;ldquo;Core web what now?

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Ok, so if you&amp;rsquo;re not familiar with &lt;a href=&quot;https://support.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;And in 2020, Google confirmed that these said Core Web Vitals will influence rankings by May 2021.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;blockquote class=&quot;twitter-tweet&quot;&gt;
&lt;p dir=&quot;ltr&quot; lang=&quot;en&quot;&gt;We're announcing that page experience ranking signals for Google Search will launch in May 2021.
&lt;br /&gt;
Learn more: &lt;a href=&quot;https://t.
&amp;mdash; Google Search Central (@googlesearchc) &lt;a href=&quot;https://twitter.
&lt;script async src=&quot;https://platform.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Core Web Vitals, alongside other UX related signals will become a wider &amp;ldquo;experience ranking signals&amp;rdquo; element that in turn will influence how your website will rank.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;As of January 2021, Shopify websites are performing &lt;b&gt;really badly &lt;/b&gt;on the Core Web Vitals front.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;We took a look at 50 websites all listed as examples on the Shopify site and found:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; 92% of Shopify site homepages &lt;b&gt;&lt;span style=&quot;color:red&quot;&gt;failed&lt;/span&gt; &lt;/b&gt;a Google Core Web Vitals Assessment on mobile&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; 84% of them failed the same assessment on desktop&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; 88% of Shopify website Collection pages failed a Core Web Vitals Assessment on mobile&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; 86% of Collection pages failed on desktop&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; &lt;b&gt;&lt;span lang=&quot;EN&quot; style=&quot;color:red&quot;&gt;100%&lt;/span&gt;&lt;/b&gt; of Shopify website product pages failed a Core Web Vitals Assessment on mobile&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; 100% failed it on desktop&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;So this comes with some caveats and notes:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; The URLs we checked are all available to see here: &lt;a href=&quot;https://docs.
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; We ran all these checks manually through&lt;a href=&quot;https://developers.
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; We only tested once on 5th January&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; 50 is a really small sample&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt; It can be influenced by things not baked into the Shopify platform (choice of images, a poorly built theme etc)&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;However, those numbers strike us as pretty worrying 4 months out from this being something that will affect where you rank.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;h2 style=&quot;margin:18pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:16pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;So are we saying Shopify is bad from an SEO point of view?

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;No.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;But these three things are all true:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ol&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;You will find a lot of Shopify websites that do well in SEO terms&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;You will find a lot of SEO people complaining about workarounds they&amp;rsquo;re having to create in order to implement some relatively simple SEO practices&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;There&amp;rsquo;s a lot of room for improvement with Shopify for SEO&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Using Shopify isn&amp;rsquo;t likely to be a standalone reason you don&amp;rsquo;t rank in search.

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ol&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;You&amp;rsquo;re migrating from another platform and you already have a pretty established SEO traffic profile you want to minimise any loss of&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;You&amp;rsquo;re likely to have a particularly large store and you&amp;rsquo;re concerned about optimising your crawl budget and taking control of what Google sees&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;You want to implement &lt;b&gt;everything&lt;/b&gt; you can from an SEO perspective without workarounds and hacks (maybe you&amp;rsquo;re a relatively novice SEO not comfortable with some of the workarounds)&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;We really think Shopify needs to take a look at the Core Web Vitals issues and make sure none of those are deep rooted in the platform itself (and quickly).

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;And it would probably do no harm for the CEO to take some of the SEO concerns people have raised a little more seriously and be less dismissive than this:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p style=&quot;margin:0cm&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;h1 style=&quot;margin:20pt 0cm 6pt&quot;&gt;&lt;span style=&quot;font-size:20pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;span style=&quot;font-weight:normal&quot;&gt;In summary then?

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;margin:0cm&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:115%&quot;&gt;&lt;span style=&quot;font-family:Arial,sans-serif&quot;&gt;Shopify isn&amp;rsquo;t terrible from an SEO point of view but there are stronger and more flexible options available if SEO is your primary concern.</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/is-shopify-good-for-seo</guid>
        <pubDate>Mon, 18 Jan 2021 14:02:03 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>Black Friday Statistics 2020 - Black Friday Shopping Online</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/black-friday-statistics</link>
        <description>&lt;h1&gt;Black Friday Statistics 2020&lt;/h1&gt;

&lt;p&gt;We all love a good Black Friday deal.

&lt;p&gt;In this article we share all of the most up-to-date Black Friday Statistics, both in the UK and around the world to find out more about our relationship with this annual shopping day.

&lt;h2&gt;How much will we spend on Black Friday 2020 in the UK?

&lt;p&gt;&lt;br /&gt;
On Black Friday last year (2019), the UK spent &lt;a href=&quot;https://www.

&lt;p&gt;That&amp;rsquo;s why we decided to ask the public themselves how much they&amp;rsquo;re expecting to spend on Black Friday deals this year.

&lt;p&gt;We asked:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;em&gt;How much do you expect to spend on Black Friday deals?
&lt;/ul&gt;

&lt;p&gt;There were slight differences in the projected spending between men and women:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p&gt;While men expect to spend &amp;pound;251 on average on Black Friday deals, women expect to spend slightly more at &amp;pound;274.

&lt;h2&gt;&lt;br /&gt;
How popular is Black Friday?

&lt;p&gt;To find out just how popular Black Friday is across the globe, we analysed search data obtained from the tool &lt;a href=&quot;https://app.

&lt;p&gt;On average the term &amp;lsquo;Black Friday&amp;rsquo; is searched for approximately 60 million times a year around the world.

&lt;p&gt;Over the last 10 years, searches for Black Friday have been steadily increasing year on year.

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.
&lt;em&gt;Popularity of the term &amp;lsquo;Black Friday&amp;rsquo; overtime (source: &lt;a href=&quot;https://trends.

&lt;p&gt;Given this trend, searches for the term &amp;lsquo;Black Friday&amp;rsquo; are expected to increase even more this year.

&lt;h2&gt;How early do we start looking for Black Friday deals?

&lt;p&gt;Online searches for Black Friday sales usually start to pick up in September each year, gradually increasing through October, then peaking dramatically as we reach November.

&lt;p&gt;The graph below shows the average monthly search volumes for the term &amp;lsquo;Black Friday&amp;rsquo; from May 2019 to December 2019.

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.
&lt;em&gt;Average monthly searches for &amp;lsquo;Black Friday&amp;rsquo; in 2019&amp;nbsp;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;As you can see, searches start to increase as early as August and continue to grow until they peak in November.

&lt;p&gt;It appears that some of us are really early birds when it comes to catching the good deals!

&lt;h2&gt;Black Friday Sale Figures&lt;/h2&gt;

&lt;p&gt;How close our projected spend is to our actual spend remains to be seen.
&amp;nbsp;&lt;/p&gt;</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/black-friday-statistics</guid>
        <pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>Christmas Shopping Statistics 2020 - All the Latest Christmas Shopping Facts &amp; Figures </title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/christmas-shopping-statistics-2020-all-of-the-latest-christmas-shopping-facts-figures</link>
        <description>&lt;h1&gt;Christmas Shopping Statistics 2020&lt;/h1&gt;

&lt;p&gt;&lt;br /&gt;
Christmas this year is likely to look very different for many of us due to travel restrictions, distancing measures and financial difficulties.

&lt;h2&gt;&lt;br /&gt;
Global Christmas Shopping Statistics&amp;nbsp;&lt;/h2&gt;

&lt;p&gt;&lt;br /&gt;
In this section we find out what time of year people started their Christmas shopping in 2020, what time of day we&amp;rsquo;re most likely to do our online shopping and how the coronavirus pandemic has impacted our Christmas shopping habits.

&lt;h2&gt;&lt;br /&gt;
When did people start Christmas shopping this year?

&lt;ul&gt;
	&lt;li&gt;Google trends shows that in 2020, some people started searching for Christmas gifts as early as &lt;strong&gt;July&lt;/strong&gt;!
&lt;/ul&gt;

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.
&lt;em&gt;Worldwide Google searches for &amp;lsquo;Christmas gifts&amp;rsquo; in 2020.

&lt;p&gt;More searches for &amp;lsquo;Christmas gifts&amp;rsquo; were made in the months of August and September this year than they were last year.

&lt;ul&gt;
	&lt;li&gt;In August 2019, 33,100 searches were made for Christmas gifts worldwide, whereas in the same month of 2020, 49,500 searches were made for this term.
	&lt;li&gt;In September 2019, 110,000 searches for christmas gifts were carried out globally, compared with a staggering 165,000 in September this year.
&lt;/ul&gt;

&lt;p&gt;These findings indicate that in 2020, people are starting their Christmas shopping much earlier than in previous years.

&lt;h2&gt;&lt;br /&gt;
What time of day do we do our online Christmas shopping?

&lt;p&gt;&lt;br /&gt;
The graphs below show the average search volumes for the terms &amp;lsquo;Christmas gifts&amp;rsquo; and &amp;lsquo;Christmas presents&amp;rsquo; in a 24 hour period ranging from 12pm on 17th November to 12pm on 18th November 2020.

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p&gt;&lt;em&gt;Worldwide Google searches for &amp;lsquo;Christmas gifts&amp;rsquo; (17th-18th Nov).

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.
&lt;em&gt;Worldwide Google searches for &amp;lsquo;Christmas presents (17th-18th Nov).

&lt;p&gt;&lt;br /&gt;
Searches for Christmas presents* tend to peak at around 9pm each evening, with a large proportion of these search terms being made between 7:30pm and midnight.

&lt;p&gt;&lt;span style=&quot;font-size:9px;&quot;&gt;*It&amp;rsquo;s important to bear in mind that many people often search for other search terms for their Christmas shopping, such as the item they&amp;rsquo;re looking for or the name of a retailer.

&lt;h2&gt;&lt;br /&gt;
How has the coronavirus pandemic impacted our Christmas shopping habits in 2020?

&lt;p&gt;A recent &lt;a href=&quot;https://www.

&lt;ul&gt;
	&lt;li&gt;In April 2020, 38% said they expect to shop more online than they did before the pandemic.
	&lt;li&gt;Whereas when asked again in August 2020, 52% of people said they expect to shop more online.
	&lt;li&gt;When asked about their Christmas shopping plans for 2020, 59% said they&amp;rsquo;re planning on starting their Christmas shopping online before 1st November.
&lt;/ul&gt;

&lt;h3&gt;&lt;br /&gt;
Christmas deliveries&amp;nbsp;&lt;/h3&gt;

&lt;p&gt;One major concern for many people around the world at Christmas-time is whether or not their online orders will arrive on time.

&lt;p&gt;The above study asked people in the US how they feel about their online Christmas orders this year.

&lt;h2&gt;Christmas Spending Statistics 2020&lt;/h2&gt;

&lt;p&gt;Although it&amp;rsquo;s the most wonderful time of the year, our bank accounts are not so likely to agree.

&lt;p&gt;But how much does the average person spend at Christmas?

&lt;ul&gt;
	&lt;li&gt;A &lt;a href=&quot;https://yougov.
	&lt;li&gt;This extra spending was found to mostly be used on things such as presents (&amp;pound;381.
&lt;/ul&gt;

&lt;p&gt;The financial strain of Christmas can be really tough for many people.

&lt;p&gt;We hope these latest Christmas Shopping Statistics have been useful in providing an overview of customers&amp;rsquo; shopping habits in 2020 and we wish you all the very best this Christmas.
&amp;nbsp;&lt;/p&gt;</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/christmas-shopping-statistics-2020-all-of-the-latest-christmas-shopping-facts-figures</guid>
        <pubDate>Tue, 15 Dec 2020 00:12:00 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>Ecommerce Statistics 2020 - What You Need to Know About the State of Online Retail</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/ecommerce-statistics</link>
        <description>&lt;h1&gt;E-commerce Statistics 2020&lt;/h1&gt;

&lt;p&gt;A wide range of benefits come with shopping online.

&lt;p&gt;In this round up we share all of the most up-to-date facts, figures and statistics surrounding E-commerce, including how much the average person spends online, what percentage of retail sales online shopping accounts for and more.

&lt;h3&gt;&lt;br /&gt;
Our Ecommerce Statistics in a Nutshell&lt;br /&gt;
Want the quick version?

&lt;ul&gt;
	&lt;li&gt;
	&lt;p&gt;The most popular global ecommerce platform (based on web searches) is Shopify with a whopping &lt;strong&gt;2,800,000 searches&lt;/strong&gt; every month globally&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;p&gt;&lt;strong&gt;14.
	&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;81% of people in the UK&lt;/strong&gt; are buying more online than they normally would as a direct result of the pandemic, with &lt;strong&gt;66.
&lt;/ul&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;h2&gt;E-commerce vs shopping in-store (global statistics)&amp;nbsp;&lt;/h2&gt;

&lt;h2&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p dir=&quot;ltr&quot; style=&quot;text-align: center;&quot;&gt;&lt;em&gt;Global retail purchases in 2019&lt;/em&gt;&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Last year (2019), online sales accounted for &lt;a href=&quot;https://www.
	&lt;li&gt;The total global spend on e-commerce sites in 2019 came to &lt;a href=&quot;https://www.
	&lt;li&gt;The number of people shopping online worldwide has &lt;a href=&quot;https://www.
&lt;/ul&gt;

&lt;h2&gt;&amp;nbsp;&lt;/h2&gt;

&lt;h2&gt;How has Coronavirus impacted online shopping habits?

&lt;p&gt;We polled 1,008 people in the USA and 1,003 people in the UK over the course of October 2020 to identify how the pandemic has impacted their shopping.

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;ul&gt;
	&lt;li&gt;81.
	&lt;li&gt;This same figure is 66.
	&lt;li&gt;Only 16.
&lt;/ul&gt;

&lt;h2&gt;&amp;nbsp;&lt;/h2&gt;

&lt;h2&gt;Online shopping statistics in 2020&lt;/h2&gt;

&lt;p&gt;The Office for National Statistics&amp;rsquo; most recent &lt;a href=&quot;https://www.

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.
&lt;em&gt;The percentage of retail sales made online from 2006 to 2020 (Source: &lt;a href=&quot;https://www.

&lt;p&gt;As you can see, in May 2020 online sales rose substantially, accounting for 32.

&lt;p&gt;This May peak is highly unusual, given that over the last 10 years, online sales have only peaked during the month of November, likely as a result of &lt;a href=&quot;https://www.

&lt;p&gt;Online searches containing the phrase &amp;ldquo;buy online&amp;rdquo; also appear to have peaked early on in the year (around March/April time) and then decreased each month for the last 6 months.

&lt;p&gt;&lt;img src=&quot;//ecommerceunited-static.

&lt;p&gt;&lt;em&gt;Average online searches containing &amp;ldquo;buy online&amp;rdquo; made between 2004 and 2020.

&lt;h2&gt;&lt;br /&gt;
What are the most common methods of online shopping?

&lt;p&gt;&lt;br /&gt;
So now we know we know how popular online shopping is around the world, what are the statistics surrounding how we use e-commerce sites?

&lt;ul&gt;
	&lt;li&gt;In 2019, a &lt;a href=&quot;https://www.
	&lt;li&gt;The same study also observed that people are more likely to buy things like clothes and shoes on their mobile phones.
	&lt;li&gt;People were however, found to be far less likely to book flights or accommodation on their phones, showing a clear preference for making these purchases on a desktop.
&lt;/ul&gt;

&lt;h2&gt;&amp;nbsp;&lt;/h2&gt;

&lt;h2&gt;E-commerce Market Statistics&amp;nbsp;&lt;/h2&gt;

&lt;p&gt;&lt;br /&gt;
Which countries have the biggest e-commerce markets?

&lt;ul&gt;
	&lt;li&gt;According to &lt;a href=&quot;https://www.
	&lt;li&gt;The USA has the second largest e-commerce market, with an annual online sales total of $340 billion and &lt;strong&gt;e-commerce purchases accounting for 7.
	&lt;li&gt;The United Kingdom follows in third place, with an annual online sales total of $99 billion.
&lt;/ul&gt;

&lt;h2&gt;&amp;nbsp;&lt;/h2&gt;

&lt;h2&gt;Online Shopping Growth Acceleration&lt;/h2&gt;

&lt;p&gt;One thing we can be confident of is the fact that covid is likely to have accelerated the rate at which online shopping grows as a proportion of overall shopping.</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/ecommerce-statistics</guid>
        <pubDate>Thu, 01 Jan 1970 00:00:00 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>5 Niche Ecommerce Business Ideas</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/5-niche-ecommerce-business-ideas</link>
        <description>&lt;p&gt;Your fantasy about sitting on the sea shore and maintaining a gainful online business begins with a reasonable internet business thought.

&lt;p&gt;Presently, I'm looking at beginning a genuine internet business.

&lt;p&gt;There's no genuine one best thought &amp;ndash; every individual has various interests, qualities and aptitudes.

&lt;p&gt;The key is to discover the business thought that works best for YOU.

&lt;p&gt;The initial step is to explore business thoughts, gain proficiency with the plans of action and choose what specialty to join.

&lt;p&gt;You can bring in cash selling items with outsourcing, subsidiary showcasing, or private mark.

&lt;p&gt;With 1,000,000 items to sell on Amazon, there are an excessive number of little web based business thoughts out there.

&lt;p&gt;For this post, we are featuring the best business thoughts however you can reference the articles underneath for additional plans to begin selling:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;29 Private Label Product Ideas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;14 Print On Demand Ideas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;7 Digital Product Ideas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;21 Trending And Evergreen Niche Product Ideas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;100+ Things To Make And Sell&amp;nbsp;&lt;/p&gt;

&lt;p&gt;On the off chance that you are looking towards explicit item thoughts, be it computerized, consumables, or makes, we have other refreshed articles on those just as free courses.

&lt;p&gt;These items additionally work for physical organizations, if that is the thing that you are into, or you need to join your web based business store with a physical store.

&lt;p&gt;Web based Business Ideas 2020&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Thought #1: Monetized Niche Amazon Affiliate Site Selling Private Label Products&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Try not to stall out on the real items, rather, benefit from a specialty showcase and develop your prevalence and client trust.

&lt;p&gt;Joining Physical Products With Affiliate Marketing Is My #1 Ecommerce Business Idea.

&lt;p&gt;To run a subsidiary store, you should be intrigued about the online business specialty you pick and have enough information to manage individuals who visit your website.

&lt;p&gt;Having a profound comprehension of your specialty encourages you produce items and encounters that please your intended interest group.

&lt;p&gt;Snap TO TWEET&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In the event that you can't give them an adequate guide, they'll bob.

&lt;p&gt;It's simpler to manufacture partner advertising salary on the off chance that you as of now have a site with some footing.

&lt;p&gt;Mainstream Product Amazon Niches With Low SEO Competition Are Perfect For This Idea&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Get a vibe of the market and see what your objective market is eager to purchase.

&lt;p&gt;Sooner or later, you can utilize your partner store to sling your image.

&lt;p&gt;The two models together is a solid startup thought that can sling your image.

&lt;p&gt;Dr.

&lt;p&gt;Dr.

&lt;p&gt;Business Idea #2: Private Label Natural Skincare Products For Women&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Natural skincare is on the ascent.

&lt;p&gt;Individuals are moving endlessly from compound filled skincare items as they become more mindful of how a few synthetic substances influence the skin and the climate.

&lt;p&gt;This is a top online business specialty; the edges are incredible and details look great.

&lt;p&gt;Moving items in this market incorporate facial oil, body scour, mineral sunscreen, and facial chemical.

&lt;p&gt;Except if you have the opportunity, information, and assets, the most legitimate approach to guarantee your items are really natural is private mark.

&lt;p&gt;private mark skincare is a mainstream plan of action&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Extremist Cosmetics is one.

&lt;p&gt;It's insufficient to have a decent internet business thought, you need a novel selling suggestion.

&lt;p&gt;Snap TO TWEET&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Ladies love magnificence items and common ones are shockingly better, however that doesn't imply that you'll effectively sell promptly you drop down into the web based business world.

&lt;p&gt;Pick A Unique Selling Proposition That Speaks Directly To Your Market Segment.

&lt;p&gt;There are organizations previously doing likewise you're going to do, nothing is new.

&lt;p&gt;Thought #3: Sell Handmade Treats To Pet Owners&amp;nbsp;&lt;/p&gt;

&lt;p&gt;There is an expansion in pet proprietorship.

&lt;p&gt;One thing that expanded with the entirety of that is the inclination to regard pets as individuals from the family.

&lt;p&gt;In the event that you as of now make treats for your pets or have some solid plans, make them and sell on the web.

&lt;p&gt;The market develops at a consistent rate, and there are chances to augment client lifetime esteem.

&lt;p&gt;Thought #4: Wholesale Baby Toiletries For Eco-Friendly Parents&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Eco Friendly Baby Business Idea&amp;nbsp;&lt;/p&gt;

&lt;p&gt;By 2020, there will be 80 million children in the US, representing 24% of our whole populace.

&lt;p&gt;However long the earth is fine, this development is useful for online business people.

&lt;p&gt;Today, about 20% of child items deals happen on the web&amp;mdash;more than some other customer bundled products classification &amp;ndash; Scott Siders, Researcher and Writer at BigCommerce.

&lt;p&gt;Children impact up to $500 billion in family spending in the US consistently.

&lt;p&gt;Expendable diapers end up in landfills where they remain for around 500 years emanating methane.

&lt;p&gt;With the ascent in everything eco-accommodating, biodegradable diapers and wipes are sorts of items you should use to begin a business.

&lt;p&gt;Why?

&lt;p&gt;Eco-accommodating diapers have become a state of energy for some guardians; they set aside cash and spare the climate while at it.

&lt;p&gt;You can purchase great biodegradable items in mass and either offer online to retailers or customers.

&lt;p&gt;Thought #5.

&lt;p&gt;Unit Business Model&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Shirts are effectively the main garments thing you'll consider for print on request.

&lt;p&gt;Since the shirt market is immersed, you'll have more odds of selling when you have a specialty target market.

&lt;p&gt;Way of life items make up one of the top web based business specialties.

&lt;p&gt;Pets&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Creatures&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Music&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Guides&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Wellness&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Food&amp;nbsp;&lt;/p&gt;

&lt;p&gt;These are general class specialties that you can investigate for a miniature specialty.

&lt;p&gt;&quot;A miniature specialty makes this [standing out in a crowd] conceivable and prompts an expansion in business development&quot;&amp;hellip; Jackie Nagel, President of synnovatia&amp;nbsp;&lt;/p&gt;

&lt;p&gt;There are numerous different classifications and items that you work your internet business thought around.</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/5-niche-ecommerce-business-ideas</guid>
        <pubDate>Fri, 09 Oct 2020 01:56:28 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>Generate sales for your online store</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/generate-sales-for-your-online-store</link>
        <description>&lt;p&gt;Online stockpiles springing up all over, yet most get zero traffic, yet alone deals.

&lt;p&gt;Some details have a figure of around 80% disappointment rate.

&lt;p&gt;You're here in light of the fact that you've done your basis and discovered a decent specialty, however you need to transform that into benefit.

&lt;p&gt;You need to begin an online store the correct way, at that point elevate it to produce deals.

&lt;p&gt;Having a live site doesn't mean it's really dispatched.

&lt;p&gt;It's a colossal misstep individuals make.

&lt;p&gt;Be that as it may, You Can Make Sales On Day 1 Of Your Launch.

&lt;p&gt;Get Your Ecommerce Business Strategy Right To Cut Out Uncertainties&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Make Your Branded Content To Connect With Target Market&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Setting Up Your Online Store For Succes&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Manufacture An Optimized Buyer Journey With Ecommerce Automation&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Set Up Your Email Marketing Automation&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Advance Your Website&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Building And Promoting A Successful Online Store Is Hard Work&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Instructions to Start an Online Store&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Get Your Ecommerce Business Strategy Right To Cut Out Uncertainties&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Before you race into setting up a web based business store and beginning a business, you have to do top to bottom research and plan your business technique.

&lt;p&gt;Your statistical surveying removes the vulnerabilities in the suitability of an item and specialty, and let you know how much work you have to place in.

&lt;p&gt;Ensure you get these right:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Pick a profoundly utilized plan of action&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Pick a popular specialty and versatile items&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Make the correct evaluating methodology that gives you an edge&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Find genuine providers to get items from&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Look at your rivals to see their adaptation techniques and overwhelm them&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Pick an infectious name and get your permit to operate and LLC&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Exploration profound into your intended interest group and fabricate personas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Iron out your startup costs, variable costs, equal the initial investment point and income projections&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I have dove deep into how to do every last one of the laid out strides in this article.

&lt;p&gt;In the event that you need explanation about internet business by and large, I enthusiastically suggest that you take my Ecommerce Business Blueprint course.

&lt;p&gt;Step by step instructions to Start an Online Store&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Make Your Branded Content To Connect With Target Market&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In case you're beginning an online store, realize that you need content.

&lt;p&gt;That is the reason I underline target statistical surveying.

&lt;p&gt;Separating Your Brand&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Your substance should answer why individuals should purchase from you.

&lt;p&gt;Individuals ask me constantly: &quot;how would I make my image stick out&quot;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;My answer is consistently &quot;who do you need it to stand apart to?

&lt;p&gt;Unit separates you from different brands; it's the advantages/ascribes that clients emphatically partner with you and can't be found somewhere else.

&lt;p&gt;POP isn't really exceptional, however you attempt to coordinate what your rivals offer in certain angles.

&lt;p&gt;Guide Your Content To The Buyer's Journey&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Center your watchwords towards moving individuals down the purchasers' way.

&lt;p&gt;Despite the volume of a catchphrase, in the event that you can catch the aim behind that search in your substance, you can get more changes that pursuing high volumes.

&lt;p&gt;Issue mindful&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Arrangement mindful&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Item mindful&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Generally mindful&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The most mindful is the least demanding to change over in light of the fact that they are looking for your precise image name or item.

&lt;p&gt;You need to catch the correct substance and modifiers for your advertising venture.

&lt;p&gt;At the point when you start online store, nobody knows about your answer or brand, so you need to zero in on the top finish of the pipe.

&lt;p&gt;Instructive: how, what, why, and so forth&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Examination: brands, types, benefits&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Assessment: best, top, examination&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Conditional: purchase, bargains, markdown&amp;nbsp;&lt;/p&gt;

&lt;p&gt;How about we investigate how this could play out:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;purchasers venture content guide&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Guide your substance system and plan for these various stages in the excursion.

&lt;p&gt;Additionally, get ready for individuals that have purchased from you.

&lt;p&gt;Brand Imagery&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Notwithstanding composed substance and informing, you have to arrange your marked symbolism before you begin fabricating your site.

&lt;p&gt;Your logo, selection of shadings and text styles all issue.

&lt;p&gt;Extra Resources:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Instructions to Use Market Segmentation to Group Customers&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Instructions to pick a brand name&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Item Photography: How To Market Products With Photos [19 Pro Tips]&amp;nbsp;&lt;/p&gt;

&lt;p&gt;19 Persuasive Marketing Techniques For Product Descriptions That Sell&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Why Creating Buyer Personas Is So Important In Branding&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Comprehensive Buyer Personas: Where new item thoughts live and development occurs&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Step by step instructions to Start an Online Store6&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Setting Up Your Online Store For Succes&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The ultimate objective of beginning an online store for a great many people is deals.

&lt;p&gt;Settle on Ecommerce Platform&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Picking the privilege internet business programming significantly affects your main concern, however you don't have to do this until you've made sense of your business and substance methodology.

&lt;p&gt;Loads of individuals see audits on internet business stages and go for Shopify, however it's not extraordinary for content-driven brands.

&lt;p&gt;I want to utilize WooCommerce or BigCommerce.

&lt;p&gt;I use WooCommerce for some stores, and it's extraordinary particularly in case you're running a substance driven site.

&lt;p&gt;Pick A Template That Connects With Your Business And Customers&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It's pleasant on the off chance that you need to get a hand craft.

&lt;p&gt;Try not to pay a costly creator when there are exceptional subjects that work.

&lt;p&gt;A few hints on picking a topic:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;On the off chance that you just have 3 items, don't pick a topic intended for 10 classes and a great many items.

&lt;p&gt;Keep away from &quot;multi-reason topics&quot; they are generally loaded up with code swell&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Ensure you check the Google Speed Score of the subject before you get it&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Add an item to the truck and clarify that an item was included.

&lt;p&gt;For WooCommerce, I suggest Astra.

&lt;p&gt;Tweak The Theme&amp;nbsp;&lt;/p&gt;

&lt;p&gt;One thing that I like about Astra is that you can import a demo site.

&lt;p&gt;Additionally, you ought to alter your WooCommerce site to take on your image character.

&lt;p&gt;Set Up Payment Gateways&amp;nbsp;&lt;/p&gt;

&lt;p&gt;You need an approach to gather cash.

&lt;p&gt;You'll require a business ledger to gather your cash through your processor.</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/generate-sales-for-your-online-store</guid>
        <pubDate>Thu, 01 Oct 2020 00:00:00 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>
    <item>
        <title>Start your own ecommerce business</title>
        <link>https://ecommerceunited.symphonycommerce.io/blog/start-your-own-ecommerce-business</link>
        <description>&lt;p&gt;The online business industry is detonating.

&lt;p&gt;Shopping on the web used to be an accommodation and an extravagance, presently &amp;ndash; its a need.

&lt;p&gt;Web based business Market Growth&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I've been in retail since 2005, I've opened physical stores, I've dispatched productive sites and I've advertised little and huge brands on the web.

&lt;p&gt;The most effective method to Start An Ecommerce Business (Step-By-Step)&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Exploration Ecommerce Business Models&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Start Ecommerce Niche Research&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Approve Target Market and Product Ideas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Register Your Ecommerce Business and Brand Name&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Conclude Your Ecommerce Business Plan&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Make Your Online Store&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Draw in Customers To Your Ecommerce Website&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Online retail is a thriving business.

&lt;p&gt;There's nothing additionally compensating beginning a business from nothing and watching it develop.

&lt;p&gt;Building a web based business takes more than picking a brand name, composing item postings, and beginning to sell items on the web.

&lt;p&gt;Stage 1: Research Ecommerce Business Models&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Starting your examination is the main basic advance.

&lt;p&gt;There is definitely not a solitary business structure that works for everybody.

&lt;p&gt;Before you can choose what to sell on the web, you have to comprehend the distinctive plans of action accessible.

&lt;p&gt;Get familiar with the kinds of internet business plans of action&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It's not advanced science, however it impacts your business structure.

&lt;p&gt;This is something I'll assist you with making sense of in my Ecommerce Business Blueprint course.

&lt;p&gt;In the event that you need to make money without contacting your item or contributing intensely toward the beginning, outsourcing is a keen decision.

&lt;p&gt;In the event that you like having your own stockroom brimming with treats, you're contributing more direct and working with a wholesaling or warehousing model.

&lt;p&gt;And afterward there are memberships, where you cautiously clergyman a lot of items or a solitary item to be conveyed at ordinary spans to your clients.

&lt;p&gt;The web based business plan of action that draws in me the most is a solitary item classification that you supplement with member promoting.

&lt;p&gt;Online Business Models Must Read&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Sorts Of Ecommerce: Ready to begin your effective web based business?

&lt;p&gt;Extra assets:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The most effective method to Start a Clothing Line (Tips From 13 Fashion Pros)&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Upsides and downsides of Selling on Your Own Site versus Amazon, Etsy&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The most effective method to Break Free from Your Ecommerce Marketplace&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Why specialty markets are eCommerce champs&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The Beginner's Guide To Selling Print On Demand Products&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The most effective method to Calculate Your Break Even Point For Selling Products Online&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Stage 2: Start Ecommerce Niche Research&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It torments me when individuals email me their online business website and it's loaded up with several items, many classes, and no genuine core interest.

&lt;p&gt;Except if you have a monstrous spending plan, you can't be the following Best Buy or Amazon.

&lt;p&gt;Internet business Niche Selection&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Picking your specialty is the most significant advance in starting your online business.

&lt;p&gt;Ensure that the region is serious &amp;ndash; a nonattendance of rivalry for the most part demonstrates that there's no market, either.

&lt;p&gt;Try not to pick an excessively packed specialty, nonetheless, and skip anything overwhelmed by significant brands.

&lt;p&gt;Specialty ing down likewise gives you the advantage of having a ton of &quot;shoulder&quot; specialties, identified with what you do, yet not indistinguishable.

&lt;p&gt;Pick an item classification with at least 1000 watchwords and spotlight on a specialty that does well in web-based media, where distributers in the region are subsidiaries on Amazon.

&lt;p&gt;Must Read for Niche Selection:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Extra assets&amp;nbsp;&lt;/p&gt;

&lt;p&gt;15 Niche Ecommerce Business Ideas You Can Bank On&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Instructions to Find Your Ecommerce Niche&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Stage 3: Validate Target Market And Product Ideas&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Since you've recognized a specialty and plan of action, you may be enticed to begin chasing for items to sell.

&lt;p&gt;Don't.

&lt;p&gt;Personas and Product SelectionWho right?

&lt;p&gt;Your store persona needs to coordinate the desire for your clients and the items you sell.

&lt;p&gt;Snap TO TWEET&amp;nbsp;&lt;/p&gt;

&lt;p&gt;When you've recognized the picture you need to extend and the client you are taking into account, it's an ideal opportunity to concoct item thoughts.

&lt;p&gt;In the case of a natural seed organization, you could discover mainstream natural items on Amazon and make substance to send traffic to those member items.

&lt;p&gt;Before you put resources into the item, however, assess it cautiously.

&lt;p&gt;Item Selection Must Read&amp;nbsp;&lt;/p&gt;

&lt;p&gt;What To Sell Online: How To Sell More Products With Personas: Think you're prepared to handle persona and items?

&lt;p&gt;Extra assets:&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The most effective method to Start a Content-First eCommerce Site&amp;nbsp;&lt;/p&gt;

&lt;p&gt;What to Sell Online: Digital or physical items?

&lt;p&gt;What To Sell On Amazon: 11 Simple Ways To Find Products That Sell&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The most effective method to Create Your Customer Avatar&amp;nbsp;&lt;/p&gt;

&lt;p&gt;10 Strategies to Find the Best Product to Sell Online&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The Complete Guide To Finding The Best Private Label Manufacturers&amp;nbsp;&lt;/p&gt;

&lt;p&gt;29 Private Label Product Ideas to Kickstart a $100K+ Brand&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Instructions to Start An Amazon FBA Private Label Brand (From Any Country)&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Instructions to Find Your Niche&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Stage 4: Register Your Ecommerce Business and Brand Name&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In the event that you need to begin an effective business, you need a brand that interfaces with your persona.

&lt;p&gt;Start Online Store Selling Stuff&amp;nbsp;&lt;/p&gt;

&lt;p&gt;However, before you set up your store and get into the bare essential of building a brand &amp;ndash; there are some fundamental advances you'll have to take.

&lt;p&gt;Register Your Business.

&lt;p&gt;Pick a business name and register your organization.

&lt;p&gt;Pick Your Store's Name&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The name of your site and the legitimate name of your business don't should be indistinguishable, yet keeping them predictable has its advantages.

&lt;p&gt;Get Your Business Licenses&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In case you're inexperienced with this cycle, the Small Business Association has a lot of assets to assist you with beginning, including a tutor protege organization and seminars on private venture essentials.

&lt;p&gt;Get Your Employer Identification Number&amp;nbsp;&lt;/p&gt;

&lt;p&gt;You'll require an Employer Identification Number (EIN) to start a business ledger and document your business charges next April, regardless of whether you don't anticipate having any workers.</description>
                <guid isPermaLink="false">https://ecommerceunited.symphonycommerce.io/blog/start-your-own-ecommerce-business</guid>
        <pubDate>Fri, 04 Sep 2020 00:20:00 +0000</pubDate>
        <source url="https://ecommerceunited.symphonycommerce.io/rss">Ecommerce United</source>
    </item>

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